Las Vegas Anti-DUI Ad ShowsThat Drunk-Driving is Expensive
A new Clark County ad campaign plays on recession fears to motivate drivers into following Las Vegas DUI laws. The Safe Community Partnership, which spearheaded the ad, hopes to make people realize that it’s cheaper to call a cab or have a designated driver than to pay the consequences for a DUI. The ad, which parodies Mastercard commercials, will read: "A beer: $2.50. A margarita: $4.50. A DUI: $13,000. A designated driver: Priceless."
The $13,000 figure is an estimate of what each DUI arrest costs the community as well as the suspect: Las Vegas DUI laws require alleged offenders to pay hefty fines, attend a victim impact panel, and maybe stay in jail for an extended period. And the $13,000 doesn’t even take into account damage to property or bodily injury.
The ad will appear at sixty bus stops around Clark County and in several bars.
Las Vegas DUI laws make it illegal to operate a motor vehicle while drunk or high. Even if you're driving safely and seem sober, Nevada’s “per se” law automatically prohibits operating a motor vehicle with a BAC (blood alcohol content) or BAL (breath alcohol level) of .08 or more. If you’re pulled over for a suspected DUI, Nevada’s “implied consent” law requires you to submit to a breath or blood test if the policeman requests it.
